The iPhone developers over at tap tap tap are known for creating simple apps that perform the same functions as hundreds of others. What separates them from the pack is their focus on intuitive design, allowing them to become successful while their competitors’ products fade away. The company posted a video of their excruciating design process for one of their apps, titled Convert, which you may view by clicking here. A simple unit conversion app, Convert stands out among its many peers due to its superior form and ease of use. I plan to follow this train of thought when developing my media artifact, which is still undetermined as of yet.