Visual 1: History of the iMac

I chose this video to represent how I interpreted Clarke’s excerpt about visual culture. In the excerpt Clarke discuessed the making of the design of Apple iMac and the culture in which the Apple design dervied from. I took it a step further and took a look at how this design was then marketed to “individual” consumers to observe how they will interpet and relate to the latest visual innovations of Apple overtime through advertisment.