Archive for September, 2012


Media Ecologies ~ Facebook me, Bro

This week’s reading talks about how people treat and manipulate media these days, focusing especially on age groups of younger kids. It starts out spitting off some interesting statistics about how people are reacting with technology in our era. In the surveys they took they found that about 75% of teenagers have broadband access in their home and 94% of teenagers use the internet. Another interesting find in the Kaiser family research was that even if people interacted with media for 6.5 hours a day it would not hinder their time spent on hobbies, family or physical activity and in fact spent more time doing all those things if they spent more time with media…. That blows my mind!

“Hanging out” was also fleshed out in a new meaning in this article. Hanging out has changed in the last decade because people use to just show up or call someone in order to do something. Hanging out was spontaneous and also mysterious because you never knew who you were going to hang out with. Since communication through media has become so easy and quick, hanging out has become more planned with people. It talks about how now when people want to hang out they’re go online to see who is online and ask if they want to do something and plan when / where to meet. I remember back in the day, I would just go across the street to see if my buddy was home… never called, or went online to see.. I just skipped on over. It’s crazy how much we have changed into a micro planning “Hang out” version.

Nokia Lumia and CNN app

During our discussion of media convergence, or the way in which many media channels converge in order to communicate with users, I immediately thought of news apps. This specific ad focused on the CNN app that enabled a consumer to follow the news on iReport. What is most interesting is although it is a cell phone ad for a new Nokia model, the app is focused on most. The need to stay constantly updated seems to be more important than any other traditional cell phone feature and the app comes with tiles described as “Live”. The partnership of Nokia and CNN in ad campaigns such as this one exemplify the communication media convergence can accomplish.

http://www.youtube.com/watch?v=p3Kaq_IIPkM

This week we discussed Media Convergence. My example incorporates two different companies converging together using technology.  The LEGO Group and Warner Brothers combined to create a Harry Potter LEGO video game. The two companies have expanded their network by working together and LEGO has expanded its products by making LEGO’s themselves virtual.

We talked about economics and new media this week. As soon as I saw this, smartphones came to my mind. Smartphones can be definitely new media. They are not just phones anymore. People access social media, messenger, and anything from smartphones. That is why so many businesses run their ads on the apps of smartphones. And I found this video as a example because he has the most important point in marketing for smartphone apps.

http://www.youtube.com/watch?v=CNL3Xnft54U

http://www.cbsnews.com/video/watch/?id=4766978n

This week we covered media convergence, so I found a video of CBS’s 30th anniversary show. I know this was in 2009 and there has been some new things that have come out but it really focuses on how the world of media has changed and how it has truly advanced. Media convergence is many media channels coming together and giving the people many different ways of getting the news. We have gone from mail and the paper to having apps on our phone, tablet, or whatever else you use. We now can get the CBS news or ESPN news straight to our phone. Which allows us to check the news at any point in time. The news has gone from starting out as being just the paper, then moved to the radio, then onto the TV which was a huge change for people, they could turn on their television and have someone on it tell them what is going on in the world at that moment. People thought the television was incredible technology and way to get the news until the internet happened; The news went from have to wait for a person to tell you the news and wait through commercials to being able to hop on their computer, type in something as simple as WSJ.com and getting the Wall Street Journal right onto the screen in front of them. They were able to see everything right away no commercials, just all articles and videos on the site. It had different sections as well so a person could choose the type of news they wanted to see. It changed the way news was presented to the world. Last but certainly not least smart phones came out and that just turned news into a whole new world. People could get their news walking down a street or on the train where ever they wanted. Media convergence defines the new things that have changed technology and the world of media.

Reading summary–Media convergence

  The reading for this week discusses media convergence, and it  happens when various different kinds of media are doing the same thing such as the internet, television, games and text all combine together.  According to the reading , media convergence can be characterized in two aspects. First media companies need to unite and expand to become larger,  to prove this point  Meikle and Young compare several news and media corporations, such as the BBC, Google, and various newspapers owned by Robert Murdock to show the ways in which they successful or unsuccessfully use convergent media to extend or stabilize their business. The second aspect is the methods that media companies are familiarizing and implementing the possible technological convergence. which means the media companies attempt to create a new business model by the use of convergent media. they mesh everything together , spreading and sharing information with others all over the world.

 

Xie,Bo

Convergent Media

This week’s reading Convergent Media Industries by Meikle and Young discusses the idea of media convergence, or the way different forms of media come together to create a new media experience. More specifically, it focuses on the way in which several media publishing companies have attempted to use media convergence to stay relevant during the rapid expansion of technology supported and self created media.

Meikle and Young give a great example about Google’s adoption of the convergence idea: “…Google is no longer just a search engine. It is a media company. It owns the blogging platform Blogger, the image tool Picasa, and the video site YouTube. It is digitizing millions of books for viewing online, photographing and posting the world’s streets, and aggregating the world’s news sites into Google News… And it provides communications services, through its email, chat and phone products.”

The reading for this week discusses media convergence. Media convergence happens when various different kinds of media are doing the same thing.  According to the reading media combines can be characterized as convergent in mainly two aspects. First media companies need to unite and expand to become larger, divers and global. Disney was an example in the reading that illustrated the previous point. Disney activate in a lot of areas such as, TV (movies, network broadcasting), games, theme parks and more. The second aspect is the methods that media companies are familiarizing and implementing the possible technological convergence. Arctic Monkeys band discovery in the UK is an example of the second aspect. The example showed how the band got acknowledged using Myspace through which their fans connected and build a reputation for them. The reading further focuses on Google, BBC and News Corporation as major media organizations that play important and essential roles as “convergent media entities”. The reading further argues that media manufacturing and distributing have considerably changed from the past, using news as an extended example to explain these changes. Arguing that in order for old and new media companies to success they need to understand these changes and how to apply them to their contents.

1. The reading first starts to talk about media companies such as BBC, News Corporation, and Google in order to show the readers media convergence. Examples such as BBC started from media organization to make technological innovations; and Google, started from a technology company into a dominant multimedia corporation. Then it talks about the spread of information evolves from being monologue (news speaks to us) to being conversational (user generated contents).

2. Attempt to create a new business model by the use of convergent media. Through the ongoing process of consolidation and expansion of media firms, the media will become more integrated and connected together in the network. Also, the media firms adopting new potential technologies and mesh them together to create a new convergent media. The argument is that media convergence brings new kinds of business model but also new ways of spreading and sharing information with someone else.

3. One of the examples that show media as conversational is the death of Ian Tomlinson, a newspaper vendor that tried to record the riot in G20 summit. At first, the police reported the death as a result of heart attack. However, after a video that is posted to show Tomlinson was in fact assaulted by the police for no reason and no one offered to help him. This showed that the roles of ‘audience’, ‘journalist’, and ‘source’ converge become blurred (Meikle & Young, 55)

The reading assignment for this week brings a new form of ‘new media’ into light, the convergence of media into convergent media. The article shows that there are different ways that media corporations can conglomerate and form a new media all together, but they must keep their audience’s wants and needs close to really become a success. With examples pointing to reformations of Apple, Google, Microsoft, News Corporation, and Disney, the article shows the struggles of the big players in media to challenge this new type of landscape, while also showing what has been shown to work well without the big media logo posted on it. YouTube is one example given to show that even without the big network credentials it gives an audience what they crave, and in turn is rewarded within the marketplace.