Craigs project can be found here

 

The project that I have chosen to critique is Craig Anoskey’s Typography of the song Tokyo by Imagine Dragons.  Craig’s project was an example of many of the ideas we discussed in class this semester.  The three that I thought were most prevalent in his project were Digital art, remixing, and remediation.  Craig, a fan of the band Imagine Dragons, was able to create a Digital art form by remixing a song and creating a new form of medium, typography, out of the medium he took from, song that can be enjoyed by other fans.

Fans sometimes recreate things that they love. “[Works of Michel de Certeau] proposes an alternative conception of fans as readers who appropriate popular texts and reread them in a fashion that serves different interests, as spectators who transform the experience of watching television into a rich and complex participatory culture” (Jenkins 23).  In this case, Craig takes a song that he likes and is familiar with to create a new form of medium with it.  He uses his knowledge of the song to create an interesting digital art piece.  This allows fans of the same band to enjoy Craig’s work while listening to something they already know, just in a new way.  Craig is remixing a song he and many others enjoy to create something new.

This leads me to my next point, Craig’s Typography of the song Tokyo is an example of remixing.  The project doesn’t change the song in any way to create it’s remix but it takes a new turn on the music video.  Instead of having video of the band singing or watching people dance, Craig decided the most entertaining way to share the song was to creatively display the lyrics to the song while the words are being sung.  This creates a completely different music video to the same song.  “When you hear four notes of the Beatles’ ‘Revolution,’ it means something.” When you “mix these symbolic things together” with something new, you create, as Söderberg put it, ‘something new that didn’t exist before’” (Lessig 75).  In our case, the music video that Craig created wouldn’t be the same without the music, or his own song.  The fact that he used a popular song that people knew allowed him to create something knew that people could also recognize.

“Marshall McLuhan remarked that ‘The content of any medium is always another medium.  The content of writing is speech, just as the written word is the content of print and print is the content of the telegraph’” (Grusin 45).  Craig’s project is a perfect example of remediation.  Remediation is defined as taking a form of media and turning it into a new form of media.  In his project he takes audio media, the song Tokyo by Imagine Dragons, and creates a visual media, his Typography video.  In this case the content of typography is song as McLuhan would have phrased it.  I chose the word song instead of speech because of the way the words are represented in the Typography.  Craig doesn’t just bring the words onto the stage, but he always moves the words with the song, making them bounce or dance to the beat of the song.   This creates more a link to the actual song than just the words themselves and also creates a more interesting art form.

I was very impressed by Craig’s project overall.  I really think Craig did a fantastic job reimaging the song in a new form.  He gave his audience a way to enjoy the song that was not yet available.  You could tell it took him a very long time to complete his project with the quality of the project.

Work Cited

Bolter, Jay David, and Richard Grusin. Remediation. London: The MIT Press, 44-50. Print.

Jenkins, Henry. Textual Poachers. Routedge, 1992. Print.

Lessig, Lawrence. Remix. Bloomsbury, 2008. Print.

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