Third Analytic paper

https://mediaartsandtech.wordpress.com/2012/11/16/final-project-social-network-wishmeyer/

“The term ‘new media’ emerged to capture a sense that quite rapidly from the late 1980s on, the world of media and communications began to look quite different and this difference was not restricted to any one sector or element of that world” (Lister) this quote jumped out at me after seeing Dustin Wishmeyer’s project. His project is what I think of when I read “new media” he took a social networking website of Facebook, mixed it together with the sounds from The Social Network movie, and added text on top of the photos from Facebook. All together it made a story of a guy who created Napster (played by Justin Timberlake), talking to a college girl from Stanford after a one night stand on Facebook. They go into a discussion and in the end it shows up with a friend request from her and he denies it. But before denying it a quote from Mark Zuckerberg shows up that says “You don’t get to 500 million friends without making a few enemies.” This quote captures the whole essence of Facebook, making friends, and the whole part of social networking.

The author of “Remediation” Bolter describes remediation as “the representation of one medium in another” (Bolter). Dustin’s project greatly defines this; he took a motion picture out of its place, than took Facebook.com site background and pictures from the site and put the sounds from the movie onto the pictures. On top of that he used Photoshop and After Effects to add text to the pictures and creation of the movie. So with his project he took three different elements out of their medium and combined them to a whole new one.

One of the readings we read was Lessig’s remixing article and in it he says “Unlike text, where the quotes follow in a single line… remixed media may quote sounds over images, or video over text, or text over sounds. The quotes thus get mixed together. The mix produces the new creative work – the “remix.”” Just from the lines above you can tell after watching Dustin’s video that he captures every aspect of what remixing is. He has sounds over images, video over text, and text over sounds. Just from Lessig’s definition I can tell that Dustin did a great job in remixing his video to create a remix from the original. His remix still captures the same image that each original is trying to instill but in his video he ties them all together and by doing that is instilling each of those images in a person’s head but instead of three different ones it is just one combined message. He did a very good job in making the final message clear to all viewers of his video in that last image by quoting Mark Zuckerberg.

Dustin used Photoshop and After Effects to make his project and he did a great job editing with them. He seems to have figured out all the essential tools and skills he needed to make this. It is very detailed in the sense of how each word was placed and the timing of the next word that shows up after the one before it. By using After Effects it smoothed the texts movement out a lot. There are only a few comments I have to improve it a little. One would be just to line up the text a little bit better with the voice in the background talking. Also maybe a few slide transitions between the choppy skips but otherwise I was very impressed with his project overall and would encourage him to continue making these video’s as his first one is quite good.

By,

Justin Young

Lessig, Lawrence. Remix: Making Art and Commerce Thrive in the Hybrid Economy. Bloomsbury, 2008. Print.

Bolter, J. D., & Grusin, R. (2000) Remediation: understanding new media. Cambridge, MA: The MIT Press.

Lister, M. (2009). New Media: a critical introduction. New York, NY: Routledge.

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