Tag Archive: Alisa Gaither


Alisa Gaither / Final Project

alisagaither.com

 

My final project for I310 is a portfolio website that I will use in my professional career as a graphic designer. As a newbie to any HTML and CSS coding, this project allowed me to get more comfortable with these skills, as well as learn some Javascript and Flash animation. I developed an identity for myself as a designer, which I show in my original logo that I created, and I intend on further establishing this design aesthetic into the rest of the website.

The process of creating this website was straightforward from the beginning, I knew I had to do a lot of planning at the beginning so that I would know what skills I needed to do which parts of the site. For instance, I was already comfortable with designing the logo and slideshow elements in Indesign and Photoshop, but I needed to learn Javascript and Flash to build the actual slideshow itself. Online tutorials guided me through the skills I needed to learn to accomplish these tasks.

At this point, I would not say that my site is finished, I still wish to learn more about integrating graphic design and web design into a seamless product. This is what my goal was, but I came out of this project timeline with a template for what my site will grow from in the coming months. I intend to develop my design more, and learn more about how to build websites so that I can hopefully use these skills in a future job. I also plan on integrating more social media into my website, so it will be more accessible and able to be shared across multiple avenues.

http://www.youtube.com/watch?v=E7xc7J8bdsU

 

This article discusses the need for critical thinking into the perceived “newness” of ‘new media.’ Lister notes that consumers are blinded by the “shiny dazzle” (44) of the ways that ‘new media’ are presented for them and may fail to evaluate the media based on the history of media, newness, and how people have responded to technological change in the past. Lister proceeds to break up the main ideas of the chapter, very clearly showing the various ways to think critically about new media. To introduce the discussion, ­ Lister makes a note that media theorists tend not to debate over their arguments, yet take polar ends on their commentaries on the degrees of newness of media. In order to judge ‘newness’ on a value scale, one must understand that to judge the new one must be able to put into context the old or the historical dimension of the media artifact.

When examining media from this evaluative standpoint, such as digital television and interactivity as Lister does, one can see that these are examples of ‘old’ medias in ‘new’ times (Mackay and O’Sullivan).  On the other hand, radical media such as MMPOG’s tend to lie on the ‘new’ end of the axis of new/old media. For another example, Bolter and Grusin’s idea of remediation gives as a requirement to new media a structural occurrence in the natural evolution of  older media.