Tag Archive: extra credit

If you have ever hear of OK Go, yo’ve most likely seen this music video. Music videos give a prime example of remediation in action. Think of all the technology that it takes to put this video in a format where you can view it online. Music and words are two of the oldest media forms in existence and they still make up the primary basis of the video but advance in technology add depth to the message being given by such an artifact. The music and words were absorbed into a song, Here It Goes Again. In turn, the song became a performance. The ability for this performance to be viewed by the public was greatly expanded by technology allowing the performance to be recorded, digitized, reformatted and uploaded into a specific web page format. Each of the versions of the song (from the basic song and lyric to the online music video) present some sort of media artifact. The beauty of remediation is that each media artifact and technology can be absorbed into a newer technology to expand the scope of the older media form. OK Go was successful in using current remediated technologies to create an extremely popular media artifact.


In the writing “Personal Connections in the Digital Age”, Baym conveys how the media influence the way of people communicating and connecting among people and how these media change interaction, in particularly relationships.

Baym points out seven key concepts, which include interactivity, temporal structure, social cues, storage, replicability, reach and mobility to help us to understand the “similarities and differences between face to face communication and mediated interactions” (Baym 11).

People communicate by using different types of media. However, face-to-face method leads in “potential for intimacy and connection” among other types of media (Baym 12).


People can express their freedom of speech via Facebook or Twitter. They can upload any information and share with many friends and acquaintances. Sometimes, these social media works as good flatforms in gathering great social and political power from many people.  “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change.” (Gladwell p.3)

Recent activities and every minute tweet can be reflected as what others think  “With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns.” (Gladwell p.1)