Tag Archive: facebook


This video is a good example of social media activism for a number of reasons.  First it mentions how social media activism can be simply liking something on Facebook.com.  This coincides with what we talked about in class where the reach is great with loose ties.  Most of the Facebook pages displayed are groups that help those in need, for example Doctors Without Borders, and Project 350.  Secondly, it shows that Facebook and other social media networks are a good way to make a cause visible because the reach is so wide.  The video even states that the more exposed a person becomes to a topic the more likely they are to grow a passion for something.  In this sense it not only has a wide reach but makes it easier for people to become more knowledgeable as well as becoming involved, which is what we talked about in class.

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The Breakup 2.0 Reading Summary

Gershon begins by asking her students “What counts as a bad breakup?” The answers she was getting intrigued her and sparked an interest in a research study. Through the answers she received, Gershon saw that what was often considered a “bad” breakup, was one that was mediated, conducted through media. From this idea, Gershon goes on to question why and how mediated breakup are bad and how people come to that conclusion. She talks about how it is socially agreed upon that a mediated breakup is bad, but there isn’t a consensus of what it is bad or good with a mediated breakup. She began to see that it wasn’t necessarily the fact that the person who broke up with the other used technology as the medium, it seemed that people thought this was bad because people recognize that there are other mediums that could be used. For example, one may see a breakup through Facebook as worse than a breakup through email. Gershon’s main thesis is that people’s beliefs about media and its uses are decided through idioms of practice, people talking and agreeing on when it is appropriate to use certain mediums and how to use them. People are the ones who decide the social “laws” of using these technologies.

Gershon began thinking of this when she saw a pattern in the answers she recieved from her students. She then began to analyze why these patterns exist. For her study, she interviewed 72 people, most og whom were college students. She also interviewed some older couples who had lived together prior to the breakup to contrast the stories and the role that technology played in their breakup.