Tag Archive: gladwell

My third analytic paper is about Claudia Davis’ “A Film.”  I really liked the video, it was very well done, and I liked the message the video brought.  The video can be found on YouTube at http://www.youtube.com/watch?v=ZNURgbaxTUk.  The video is made using stop motion techniques and construction paper on a white brick wall, which by the way, makes for a great backdrop.  The video is about pollution and the environment, and how humans are damaging it by not being environmentally friendly, like when she shows CFC’s emitting from the spray cans and spreading around the earth.  The video also shows a fish getting caught in a soda can holder and acid rain, both environmental disasters humanity has wrought.  It is a great example of new digital media.

The video shows a subtle and powerful message that humans are damaging the earth by not caring, and is a perfect situation to show an example of Gladwell’s “small change.”  It’s essentially a video to make you want to help the environment, but as the video can only be as powerful as is audience, it enacts a small change to get people to help out. It enacts the social aspect of Social Media, by not only being uploaded to a social media website, but also attempting to enact a small social change.  It’s a new form of social activism, a new media presentation with an old world message.

This video style has been used since film was first created, stop-motion, but has had resurgence as of late. (Wikipedia, 2011)  The style of the video is perfect for the presentation, with a good frame rate for the images.  The new media concepts in Baym are great for analyzing the video.  The video is interactive in that it has been uploaded to YouTube and now can be commented on, reposted, retweeted, or any other number of distribution means.   The video has become the property of the world.  The video’s temporal structure is asynchronous, with the video being delivered to the viewer.  The videos social cues are obvious, help the environment to prevent bad things.  Its storage is small and light, being able to be stored on YouTube likely forever.  As the video is on YouTube, it can be replicated endlessly, and its potential reach is anyone with an internet connection.  The video is not location specific, and does not include in language with the exception of credits, so would be almost universally understood.

The video shows remediation in its use of a previously recorded audio track, and shows use of classic animation techniques.  Bolter and Grusin show remediation to be “the representation of one medium in another” (Bolter and Grusin, 45). The paper movement is very similar to other stop-motion videos of the past, and the use of construction paper within the context of a stop-motion video is itself a form of remediation.

The video shows participatory culture is that it has an activist message, and that YouTube allows users to leave comments.  Users are also allowed to repost the video on other sites, retweet, Post to Facebook, etc.  Participatory culture is what allows this video to become popular if it ever does.  Liking the video would be a form of participatory culture.

The video was also shot using a camera and edited using a computer, so in itself it is also a form of machinima.   Scenes whose time-lapse was sped up or slowed down was a direct conformation of machinima being used.  The video also shows its development in its digital reproducibility.


Bolter, J. David, and Richard A. Grusin. “Introduction.” Remediation: Understanding New Media. Cambridge, MA: MIT, 1999. Print.

Gladwell, Malcolm. “Twitter, Facebook, and Social Activism.” The New Yorker. 4 Oct. 2010. Web. 08 Dec. 2011. <http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all&gt;.

Baym, Nancy. Personal Connections in a Digital Age . Polity, 2010.

Wikipedia. (11 N). Retrieved from http://en.wikipedia.org/wiki/Stop_motion


People can express their freedom of speech via Facebook or Twitter. They can upload any information and share with many friends and acquaintances. Sometimes, these social media works as good flatforms in gathering great social and political power from many people.  “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change.” (Gladwell p.3)

Recent activities and every minute tweet can be reflected as what others think  “With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns.” (Gladwell p.1)