Ok, this continues to be an interesting read. Lister is still talking about the cultural shaping and framing of new and old media based on our desires and insecurities. He is also talking about how some media inherent traditions of past and under what conditions it was birthed.
Is new media always better than old? I think there will always be people that hope for the best, in a new technology, while some will cling to what they know. And some will use new technology to cover up things they perceive as weaknesses in themselves. I have done that…
Media is a tool. Technology is a tool. People will shape and bend those tools for both good and bad. These tools can carry political messages and agendas (both purposefully and accidentally) buy the ways they were created and for what group’s interest they were created for. They can take on power by where and when they were created and by what nitch they fill. And the effects of people, in time, can change a tool to be used beyond its original purpose. Media and people are connected…
The case studies were interesting. Overall, it was an interesting look at influence, framing, sheeple, and “ground well-trodden.”