Tag Archive: media

Carly Crays-Convergent Media Industries

In this week’s reading, Meikle and Young discuss convergent media industries, or industries where different forms of media, such as the internet, television, or the written word, come together and are used as one single product. They first state that there are two ways in which media can become convergent; by becoming more consolidated and expanding into a more global entity and by the industries that control media using the “potential of the technological convergence”. To show this, Meikle and Young compare several news and media corporations, such as the BBC, Google, and various newspapers owned by Robert Murdock to show the ways in which they successful or unsuccessfully use convergent media to extend or stabilize their business. Ultimately, Meikle and Young propose that for a company or corporation to be successful in this day and age, they must understand the ways in which their respective audiences wish to attain their information. Those who fail to understand this, as they show in the example of the fall of “News of the World”, which failed as a media-outlet because it revolted its audience with its controversial investigative methods and ethics.


Ryan Cutshall

INFO-I 310

3rd Analytic Paper


Halo Montage Critique


            In this paper I have chosen to critique the halo montage created by Christopher Terry.  I chose this project to critique because I personally enjoy playing video games, have seen many game montages, and have always wanted to create one myself.  I believe that this project is well done and demonstrates a huge aspect of the digital media associated with gaming and the video game industry.

People enjoy watching montages, especially FPS montages (Halo, Modern Warfare, etc.), because it allows them to see the incredible things people can do in game and what it looks like on their end.  You see, “sometimes what is important about a medium is how much it resembles another medium,” in this case the video using clips from the game to create a new media artifact, the “Gaming Montage” (Gershon, 2010).  Many gamers create these montages to display their skill or to show off extremely rare/lucky/awesome circumstances in game that allowed for them to do something incredible/funny/stupid.  “To critically evaluate an artifact is to engage in estimating the amount of worth we give to one or more aspects of it,” most of these videos are watched by tons of gamers and are given value, not always in proportion to the skill of the player depicted in the video but by the opinions of the viewers (Clarke, 2007).

Montages and game videos in general, are a huge representation of participatory culture in the gaming world.  Anybody can make one and everyone can see it.  However there is more than just the “headshot montage” or the “sticky montage” there are different game videos that are extremely popular for people to make.  Among those other videos are the “Walkthrough” the “Let’s Play” and the “How To”.  These videos are all huge aspects of the gaming culture allowing other gamers to see how and what people enjoy doing whilst playing their favorite video games.

Of the seven properties mentioned in the reading, storage and replicability, reach, mobility, and temporal structure are all major players with this type of media and the people that create and manipulate it.  Storage is simply explained through the way in which this media artifact was created.  Because this video was created digitally it allows for it to be easily saved and moved around.  This particular attribute (and the posting of this video on the internet) allows for this media to be easily stored and replicated by anyone with an internet connection.  This also plays in to the reach of this media.  Because it is made available on the internet anyone with an internet connection can download, share, and even comment on the video.  This leads to my next point, temporal structure.  The temporal structure of the internet and the site on which this project was posted is extremely asynchronous.  Videos are posted to the site and leaving them open for viewing to the public but there is no way to communicate with the creator (unless other options are shown in the video itself).  This type of temporal structure is extremely beneficial for this type of media because it, “allows very large groups to sustain interaction” (Baym 8) without the struggle of dealing with people who feel the urge to downplay the significance of the video itself.  The mobility of this media is unlimited.  Internet (both on the computer and a mobile device) and digital copies of this media are possible to create and take wherever, whenever you want.

Next I would like to go over the remediation displayed in this video.  This particular project is a video made through the use of in-game footage, changing what once was a real-time, singular, analogous event into a video.  The video shows a player playing Halo Reach but as we all know it’s not the actual game we are seeing but rather a bunch of clips made into a montage.  This form of remediation is extremely common in the gaming community and will likely be around until gaming dies down (which I’m hoping it never will).

Overall I believe the quality and execution of the video itself was great.  It displayed many of the characteristics of digital media artifacts that we went over in class and easily defines a huge part of an even bigger community.  I enjoyed watching the video and hope to see more like it down the road.



Works Cited


Baym, Nancy K. Personal Connections In The Digital Age. Polity Pr, 2012. 6-13.

Gershon, L. (2010). The breakup 2.0, disconnecting over new media. Cornell Univ Pr.

Clarke, M. (2007). Verbalizing the visual: Translating art and design into words. Ava Publishing


Final Project Deliverable — S. Ryan Cutshall

My project represents the Adeptus Mechanicus, machine worshipping technology cult in the Warhammer40k universe.  The person that I depicted in this picture us a representation of the character that I play in this game.  His name is Niaxus and he is a priest of the Adeptus Mechanicus.  This project was put together simply as a tribute to my character and his role as a combatant in his party.

I know it’s all kind of nerdy but what inspired me to do this as my project is the time that my friends and I spent playing this game.  The interesting thing about warhammer, and many other table top games, is that you get to decide how you look.  Since there are no “character editors” for table top games my friends and I would often draw the characters we played or the equipment we obtained.  After a few months of hand drawing many of these things I decided that I would piece together a little character “poster”, if you will, for myself.

The process was anything but easy even though I considered myself somewhat “experienced” when it came to Photoshop.  Although I had hand-drawn the image I wanted, scanned it in to the computer, and had it ready to go in Photoshop, I ended up having to re-draw the entire image using brushes in Photoshop.  Although I feel as if there might have been easier ways I feel as if I did an excellent job creating a piece that I like and would enjoy being displayed.

I learned quite a few Photoshop skills, the most important of which are to save OFTEN and make sure you make copies.  It is extremely easy in Photoshop to make a mistake and not be able to “undo” what you’ve done.  But on the more technical side, I learned that there is more to digital art than creating just pictures.  Many people on the site that I posted my image to create brushes for use in Photoshop.  These brushes come in a variety of different shapes, sizes, and designs.  I learned that layers are helpful and there is no such things as too many, so long as you can keep them organized and know what Is on what

Unfortunately I don’t believe there is a “next step” for this project.  I put a ton of time in to it, and I really enjoy and appreciate what I’ve made, but I have no want to use Photoshop to create anything for a long time.  Something I would like to do is spend a little more time studying Photoshop software and getting better acquainted with more of the skill and techniques used to make higher quality images.  I will however get a giant sized version of this printed out and I will hang it in my room.


Here is the link to my image.


Application Example of Participatory Culture

“Democracy and culture can only thrive when people are engaged in creating the world around them; not when they are passive recipients or alienated from the society they live in.” This quote is directly from the About page of the following link to a website for a nonprofit that is completely dedicated to the distribution and open source availability of media and the development of a stronger participatory culture.


It is interesting that there are entire nonprofits dedicated to this ideal but another great example of participatory culture is the following example that is the creation of many people contributing for a common cause of promoting education through technology to kids in the form of  http://www.edubuntu.org/.  Edubuntu is an operating system designed in opensource that was designed specifically for kids.

It is important to note that not all participatory culture is reflected in blogs or fan art but can be used to create something functional to society as well.

This video gives you a taste of the environment and features that are available to the kids with a jazzy soundtrack!

Remixed: Media, Lessig pg. 68-76

An interesting correlation is made between media and the information that it is presenting at all times. Specifically, there is mention of how all the elite people back in the day spoke latin and all the common people spoke the regional languages. The elite didn’t speak the common tongues because they believed their information was important so that only other elitist would be able to understand it and the common people were only given the information that others deemed they should know. This is similar to how information is transmitted today through modern medias. Not everyone can make media at the highest level of professionalism but everyone can be influenced by it. Those influences only hold merit based on the culture they were based on. In other words, these remixes only have meaning because of the meaning surrounded by the items that they were pulled from.

Below is a link from Jonathan McIntosh mentioned in the writing.

This clip particularly exemplifies the point made above. Its part of our culture that you cant trust the news and alot of people do not trust Fox News especially. The video, without the context of what it references in our culture, really has no meaning.

The next link is another specifically mentioned in the text about how although remixing may be used to clarify or project a particular meaning it can also be used to askew one as well.

In summary, in regards to remixes “their meaning comes not from the content of what they say; it comes from the reference, which is expressible only if it is the original that gets used.”  Meaning without the the original content the new content can not be made. More importantly without the original context the new context can not be conveyed.

Remixing is the way we combine different media resources into a new way of representing a message into a new visual context. The way Lessig represents media as a single form and then introducing the human factor of combining these works into a newly developed form using two media sources. In the change of time and age of technology we are now able to remix a media form into something no one has ever seen before. This is what the human participatory population wants to see, something new. Years ago when technology was not as advanced as it is today we were unable to remix a media and take it back to its original form, we were only able to basically destroy it for good. Today’s digital ages allows us to direct pieces of media digitally and still allowing us to have its original state. In the example that Lessig gave about Bush’s speech being media remixed, shows an intention of people to harm ones profile over the media sources. The way the media content was displayed to the public allowed for everyones point of views to then be altered into another state, then allowing people to act differently toward Bush from their previous perspective. The participatory population is the one accepting factor on how media gets transformed into a media source that everyone is familiar with and whats to become aport of.

Application example for the economics of new media. There are lots of examples of this and most of them include advertising.

In class she took lots of the main examples but the example I came up with that she didnt is about how facebook does lovemarks. The way that most of the ads include some sort of emotion.

“Uncover the truth” brings in past emotion of unsolved crimes.

“400 bikes $499 shipping” brings you a feeling of wow amazing deal thats cheap.

“study horses in college” has a girl kissing a horse, shows love.

“Rackspace cloud computing” Sounds like a cool cheap storage. another amazing deal and your like wow thats a good deal.

Lister New Media (51-59) Coldiron 9/20/2011

In pages 51-59 lister discusses What kind of history new media has. He wants us to think about where this media has come from and what has preceeded it. In class we discussed the online broadcast of a concert with a chatroom included with it. To think about what has made this possible and what came before it we can think how this existed way back when teh beetles were playing on the television and people were calling their freinds chatting about it.

Lister wants us to think about how new something is or if it is just a different way of doing the same thing. Such as watching this concert it is not very different from the past where they would play their music on the television and talk about it over the phone. Its a different way of doing the same things that we used to do in the past. Another example is how new is online streaming of music. I do not think its very new because you could have heard music from the radio since it was invented. Its the same idea, being in a remote location with no one around and still being able to hear music.

Though it is hard to determine between new and old media we do it everyday without thinking. We determine whats new even if it really is not all that new. There are old things that made this new media possible. Thinking about the teleological path it took to become what it is today. No such advances could have happened without small steps in the process.

What is media?

I would like to say media shows the history of how people have been connecting and communicating with each other. People can see, hear, smell, feel from media and make it to evolve. Also, media evolve. My example will explain “what is media?” shortly but clearly.  


What are media? According to Gitelman, “Media is socially realized structures of communication, where structures include both technological forms and their associated protocols, and where communications ia cultural practice, a ritualized collocation of diferent people with the same mental map, sharing or engaged with popular ontologies of representation.” Most of you are probably a little confused by that definition and this is where I will break it down for you a little bit.

This video clip is a good explanation and example of what media is. It gives a definition and good examples, and also gives us some historical context on what media used to mean (If you watch it all the way through).