Tag Archive: modularity

I chose to focus on Manovich’s concepts for my application example, and I chose the 3 I feel most relevant to modern new media.  I have a few examples of media which I feel exemplify the readings.




Numerical Representation

I chose to show numerical representation by showing a low quality vs. a high quality song from Youtube.  The Low quality song uses much less bits to record the song than does the high quality rip







I would lastly like to focus on the idea of transcoding.  Transcoding how various forms of media become “cross-platform”  i.e. they work on various operating systems.  I chose the example of Angry Birds, which originally released on iOS, but has since been ported to Android, the web in the form of a flash game, and now onto desktops, both PC and Mac.









Manovich – Modularity

By extension of his concept of discrete data, Manovich dedicates an entire section of his research to what he refers to as modularity. The idea behind modularity is similar to discrete data in that new media objects are composed of smaller, independent pieces. One example I gave for the previous section was that a digital image is composed of pixels, which are its discrete parts. Going in the other direction, however, is where modularity begins to take hold. Take a common webpage, for instance. This webpage is considered a new media object, but it also contains many other smaller media objects within it. While most webpages have the aforementioned digital images within them, they can also contain other media, such as video clips, sound bytes, interactive Flash media, text, and so forth. This is just a single page, and its scope is already pretty deep, having multiple types of media objects composing it, each of which have their own discrete data composing them. Zoom out further to an entire website with multiple pages similar to the one described, each linked together using HTML hyperlinks; this website is also considered a new media object. Consider the entirety of the World Wide Web and you begin to see how completely modular the internet truly is.

An additional important concept concerning modularity is the idea that each and every part is not necessary for the whole to exist properly. Unlike old computer programs which required each module in order to run (failing if one were to be deleted), today’s new media objects can add, remove, or modify any piece of its composition and still be perfectly fine. Continuing the webpage example, a particular image could be removed or replaced simply by modifying a single line of HTML code, and the page itself will retain its identity as a new media object.