Tag Archive: Project critiques


https://mediaartsandtech.wordpress.com/2012/11/16/save-the-world-swedish-house-mafia-kinetic-typography/

The project I chose to critique was Sam Dillon’s kinetic typography video. I selected this project because I feel like it relates to many different topics we have read about and discussed in class this semester. Also, I picked it because I enjoyed watching it and I thought it was really well done and creative. The way the text appears and moves really goes along with the beat of the song. Also the images that he uses in the background during the song really fit well with what it is saying.

This artifact is a good example of new media. Over time, the way media has been produced has changed dramatically. According to the authors of the reading entitled New Media: a critical introduction, “in an age of trans-mediality we now see the migration of content and intellectual property across media forms.” (Lister et al 9) Originally if one was to make a music video, they would need to take an expensive camera to shoot some scenes and edit them all together with the music. Today, however, anyone can use their computer and create a kinetic typography video, such as Sam’s. Lister also states that “we have seen a shift from ‘audiences’ to ‘users’, and from ‘consumers’ to ‘producers’.” When Sam created his typography video, he was no longer just a member of an audience. He became a user of the music to create something unique. He became a producer of something new, based off of something old. The fact that it is so easy for people to create videos of this type forces “all media producers to be aware of and collaborate with others.” (Lister et al 9)

The first topic that comes to mind when the topic of collaboration is brought up is remixing. Sam used the song Save the World by Swedish House Mafia and created something new around it. According to Lessig in Remix, “Using the tools of digital technology… anyone can begin to “write” using images, or music, or video. And using the facilities of a free digital network, anyone can share that writing with anyone else. “ (Lessig 69) Current technology allows people to create things that they were never able to before. This means that someone can take something that is already in existence and add to it, change it, or use parts of it to make something of their own. Although the song in the video remains completely unchanged, the video itself is completely different from the song itself or even the original music video.   Using the program Adobe After Effects, Sam was able to “write” something new using text and images that went along to the rhythm of the song. Also, he was able to share it with a much larger audience than ever possible in the past due to video streaming websites, such as YouTube.

Lastly, I believe that this video is a really good example of fandom. In choosing this song, Sam demonstrated that he enjoyed this group’s music. However, he felt that just hearing the song wasn’t enough. According to Jenkins, “popular narratives often fail to satisfy [so] fans must struggle with them, to try to articulate to themselves and others unrealized possibilities within the works.” (Jenkins 23) Sam saw potential for the song beyond just listening to it. He wanted more from it, and realized he had to make it himself. When people create their own media artifacts based off of original works, they “cease to be simply an audience for popular texts; instead they become active participants in the construction and circulation of textual meaning.” (Jenkins 24)When people make videos such as this one, people push media created by the original artist in the direction that they want it to go. By making his own version of the song in the video, he creates his own meaning and allows others to see it from his perspective as well.

Overall I think Sam did a great job making this video. He created a new media artifact by using new technology to create something unique. He remixed a good song to create a great typography video that I feel enhanced the original feel of the song. Lastly, he showed how much he liked the group by creating something based off of one of their works. He says in his blog post that he presented the text in a way to evoke emotion, and I feel as though he is quite successful in fulfilling this goal.

Works Cited

Jenkins, Henry. “”Get a Life!”: Fans, Poachers, and Nomads.” Textual Poachers. London: Routledge, 1992. 23-24. Print.

Lessig, Lawrence. “RW, Revived.” Remix. London: Bloomsbury Academic, 2008. 69. Print.

Lister, Martin. “New Media and New Technologies.” New Media: A Critical Introduction. Milton Park, Abingdon, Oxon: Routledge, 2009. 9. Print.

 

Wishmeyer’s Project Critique for Logan Lynch

Inception

            Music has always had a special place in my life. Growing up as a High School Marching Band Director’s and Color Guard Instructor’s son, I spent days at a time at rehearsals not watching but listening. The body movements, images created, and dances being performed by my parents’ groups meant nothing without the musical arrangements that created its journey. Music is an experience. It evokes emotion and expresses what cannot be put into words nor remain silent. That is what I felt when I watched Logan Lynch’s Final Project. The scenes he filmed developed the storyline of a blossoming relationship between two young people but the music enhanced the experience, driving both my emotion and my suspense with each measure of the score. The piece, Time by Hanz Zimmer, was popularized by the highly successful movie Inception which truly set up the brilliance of Logan’s project. Within the movie, Leonardo DiCaprio explains the idea that if you create a safe or anything that must be protected in a person’s dream, the subject will fill it with their subconscious. Much can be said about Logan’s movie. He presents footage of a couple falling in love and the happiness they share with one another and consequently through the influence of the dramatic and moving music, I couldn’t help but connect to the film and fill it with my own memories of love and companionship. Through the elements of remediation, remixing, and genres of participation, Logan’s movie has become my movie about my story and my heartbreak.

            Logan stated during his presentation of the film that one of his influences for creating such a movie was due to the loss of someone special in his life. I could definitely see how his own personal experience inspired the course of the movie. This is a prime example of remediation which defined by Marshall McLuhan sited in the article entitled “Remediation” means “the representation of a medium within another” which he better goes on to support by stating that “the content of any medium is always another medium,” (Bolter and Grusin 45). The concept already has an inception-like theme tied to it. In this instance, his memories act as a form of media being filtered into his project. “The very act of remediation; however, ensures that the older medium cannot be entirely effaced and the new medium remains dependent on the older one in acknowledged or unacknowledged ways,” (Bolter and Grusin 47). This process of immediacy allows the viewer to be captivated in the emotional response to the project and or immersed in the actors’ romance that inevitably make it feel like a movie rather than a YouTube clip. As well, with Logan’s project carrying similar characteristics of the relationship shared between the main characters of Inception and the actors’ in his film, an example of remediation is present in this sense also. The music chosen by Logan from the Inception soundtrack can remediate the exact or similar emotional ties that one could have experienced during the screening of the movie and incorporated them into the mental processing of his film. This is one of the reasons I enjoyed his project, because it allowed me to connect my thoughts to both my own memories and my own interpretations of the movie Inception while experiencing an entirely new artifact.

            In Inception, when the main character enters another’s dream, he fills it with his memory of his dead wife. She committed suicide because she couldn’t recognize the difference between the real and dream worlds. However, when they come together in the dream, the interaction between the two former lovers looks genuinely real though he knows it is not. Logan appeared to play off of this love/loss story by having his actor see his deceased girlfriend as he ran through campus and embrace her as if she was among the living. The trigger to this romance that ties it back to the movie is yet again the music and through the use of iMovie which Logan used to edit the movie, he created something new but relatable to its original inspiration. To quote Lawrence Lessig, “Using the tools of digital technology—even the simplest tools, bundled into the most innovative modern operating systems—anyone can begin to ‘write’ using images, or music, or video,” (Lessig 69). Logan uses all of the above. He has video of the scenes he has shot with his actors as well as a YouTube clip of a car crash. He has the song Time by Hanz Zimmer. And finally, he has still images that display text for credits. “These quotes happen at different layers. Unlike text, where the quotes follow a single line, remixed media may quote sound over images [and] the quotes thus get mixed together,” (Lessig 69). Through the manipulation of the “quotes” as Lessig calls them, Logan was able to slice and edit his footage to create his film.

            Logan mentioned in his final project blog post that this was not the first time he had used Apple’s iMovie. He had edited videos for friend events and family vacations but nothing like what he would have to do for this project. In this case, Heather A. Horst would describe Logan’s experience with the software as merely ‘messing around’ because “often experimentation starts small,” (Horst 57). “As a genre of participation, one of the important aspects of messing around is the media awareness that comes from the information derived from searching and the ability to play around with the media,” (Horst 57). Due to Logan’s familiarity with the basic functionalities of iMovie by messing around with the software for small projects, he became interested in Apple’s professional level editing software. This increase in effort and fascination to use higher level software to create his movie according to Horst would reclassify Logan as ‘geeking out’. “This genre primarily refers to an intense commitment or engagement with media or technology, often with one particular type of technology,” (Horst 65). It is obvious Logan spent a lot of time filming and editing his project by how impressive the outcome, but I feel like his true motivation for doing the project wasn’t fully committed to simply learning the new iMovie software. This notion is supported by Horst as she goes on to mention in her book that “this genre of participation is not necessarily driven by technology [but rather] our interests that support and encourage geeking out…which are larger than the technological component of the interest,” (Horst 66). Logan expressed in his presentation that he loves movies and especially enjoys the song Time he chose from the movie Inception. However, in the movie, the song isn’t played in its entirety and Logan thought it would be interesting to try and develop a story to go along with the music. His visions for his project was to story tell and the software was the means for how to meet that goal.  

           There were so many impressive projects this semester and I have enjoyed seeing the pride everyone has had when presenting their pieces of art. Logan’s project stood out to me because I was thoroughly entertained from start to finish. It had something to relate to and a climatic twist that every good movie includes. The emotional element of displaying a relationship prospering and driving the intense feeling of compassion with the music moved me. The editing of blacking out the screen in sync with the rhythm of the song was extremely effective in creating a dream-like theme to the movie. Overall, it was my favorite project this semester and by the deer-in-the-highlights and glossy eyed looks of the class upon its conclusion; I can assume I was not alone on my thinking.

Bibliography

Horst, Heather. Media Ecologies. eBook. 

Bolter, Jay David, and Richard Grusin. Remediation. London: The MIT Press, 44-50. Print.

Lessig, Lawrence. Remix: Making Art and Commerce Thrive in the Hybrid Economy. Great Britain: The Penguin Press, 2008. eBook.